It’s not even Christmas yet but it’s already time to be thinking about 2019 and how you’re going to bring your business to the next level. I hope you’re doing some Amazon FBA product research…the right way..! It’s also a great time to look back and reflect on the past year, the good, the bad, the ugly.
I learned so much in the past year it’s insane! There’s literally almost nothing that I do now that I was doing when I started my FBA selling journey. One of the main reasons is this: most Youtubers that I followed and that you probably follow too give you advice on how to run your business; well they make more money “teaching” you what you should do than actually doing it themselves. This means their advice is outdated and probably total shit because they aren’t doing it actively day to day and those methods have expired. With the speed of the A9 algorithm changes, sellers need to walk the talk to stay on top of the game, there’s no way around it. If you watch videos that are more than 3 or 6 months old and you follow the given advice, you could be shooting yourself in the foot and setting yourself up to fail. Check out How I Lost 12k following that advice.
What I’ve come to realize is that Youtubers have more than 20k subscribers make more money from their affiliate links than with the actual FBA business itself. When they post a video titled: “How I made 80k with Amazon FBA”, you need to ask yourself some serious questions. In this specific case, 80K was the sales volume for the entire year, not profit. It’s safe to assume that at 20% net profit, this Youtuber made $16 000 of net profit with Amazon FBA during the last year. WTF LOL! That is NOT a lot of money for this business model, yet this individual teaches thousands of people about his “methods” that are making him “successful” with Amazon.
Sorry about the rant, all this to say that my initial product research and launch strategies have COMPLETELY changed, and the topic for today’s article is about how to find new products in 2019 using the Jungle Scout keyword scout strategy.
What’s the problem with the conventional method of finding products with a product research database?
First off we need to understand that Jungle Scout’s product database is simply a window/interface that filters the data that they have imported themselves from Amazon onto their own database. I’m sure you understand that with the sheer size of Amazon, no one is able to #1, import Amazon’s complete database #2, stay up do date with all the daily changes. So how does Jungle Scout populate their product research database interface?
They do it with your help! Yes that’s right, you’re the one inputting data in their software. They will populate their database with all the users that are making searches using their system. This basically handpicks and populates their product database with the most popular hot products that sellers are searching for. Have you noticed that in the Jungle Scout Chrome extension you can easily add products with the “+” symbol to your product tracker? That’s where all the magic happens! Millions of people are searching for their next product to sell and the data gets pulled onto the JungleScout platform.
So the problem with the conventional method of finding products, with any product research database tool, is this: you’ve just found a product that someone else found before you; that many are eyeballing at the moment, and that hundreds will also find after you! Let the race begin!
Jay you’re fucking crazy, what is this conspiracy theory nonsense !?! So this cue was given to me by a massive Amazon seller that is very well connected with this type of information. Ask yourself the following question: how else could they be populating their software from such a massive database then? We’re short on answers aside from the one I just gave you. If you think of one, please write it in the comment section below.
I’ve experienced this personally with my first product
When I got wind of this information, I immediately thought about what’s been happening with my first product since launch, and holy shit it makes so much sense!
I found my first product like 90% of other Amazon sellers: a product database. In my case it was Jungle Scout. I filtered and sorted and spent many hours looking, and Eureka, I had found my first product to sell. I sourced it and absolutely killed it for the first 6 months. As a newcomer, I became the 3rd biggest seller of this product, behind 2 sellers that had over 150 reviews at the time I launched. I’m convinced that after my launch, other sellers, who were using the same product database method, found not only the same listing that enticed me to get started but mine as well. My variation of the product was copied multiple times by new sellers. Now, there’s new seller launching this product every single week and they’re ruining the niche. It’s an absolute pain and nightmare to try and stay competitive with pricing and ranking with new seller trying to rank, who are basically giving the product away. Shame on me for not creating a bigger barrier for entry for these competitors. They’re walking in on my turf and there’s nothing I can really do about it aside from looking and my product’s numbers drop every month. This was a $55K per month product in sales that is now struggling to stay over the $10k mark.
I have a close friend that found his first product using a different technique and he doesn’t have any competitors showing up since his launch 6 months ago. Side note, our running gag now is that we tell each other: “I’m gonna search your ASIN in the product database”. We’re both convinced that doing that would expose the product to millions of sellers. Before I move on to talk about my new strategy, have you noticed that not all products show up on the product database? Ask yourself why…
New Amazon FBA product research strategy for 2019
If using the product tracker and product database are putting the future of your product at risk of getting swamped with new sellers, what else can you do to find products?
Remember that the most important part of product research is finding a product that already sells well. How can you do that?
A product that sells well = customer search volume + nice listing.
Let’s leave the listing aside for the purpose of this discussion; my technique consists of using the Jungle Scout keyword tool to find medium-volume long tail keywords as the first step.
Once I’ve identified that in fact, people are searching on Amazon for these terms, I type them in the Amazon search bar and run the Jungle Scout Chrome extension to give me a better picture on the competitiveness and actual market potential. If I see what I like, then I would move on to the next step which is getting a price for the product from the suppliers, running the numbers, etc.
At no point did I add this potential product to the product tracker. This is how you stay under the radar for as long as possible.
It sounds pretty simple right but it’s actually an art to find these products using this method. You can’t filter 20 criteria and categories like you would normally do with the product database. You’ll need to find words on your own that are suited to the niche you want to get into. Remember the goal is to find a product that hasn’t been put into the database that many other sellers could contemplate selling.
I still use and pay top dollar for Jungle Scout because this method works and their keyword volume data is spot on. I love how it also provides you with the number of recommended giveaways. “Recommended giveaways” is the noob way of saying: “Number of daily sales required through this keyword to rank on the first page after 7-10 days”. If you’d like to try Jungle Scout’s keyword scout, click here.
The goal is to stay away from competition for as long as possible. This means staying under the radar using this method, and differentiating your product to create a high barrier for entry for any new competitors that would like to copy your product in the future!
Let me know how you’re pushing competition away and/or if you have any other ideas.
Hope this helped 🙂