What is Amazon FBA? Why you need it to run your business!


What is Amazon FBA?

An important lesson I learned in sales is to never assume that your customer/audience knows what you’re talking about! A few people around me asked what is Amazon FBA, so I decided to explain it in simple terms here.

FBA stands for Fulfillment By Amazon

Amazon’s preferred business model for sellers

Let’s assume you’re manufacturing your products in China. When your products are produced and arrive in the U.S. you would need a place to store them. The first thing the FBA service does for you is to store you inventory throughout the multiple warehouses that Amazon has in the entire United States (or country of your marketplace). Read More